HOW DO CREATIVES FIND ILLUSTRATORS?
As freelance illustrators we spend a lot of time marketing our work, and trying to find the best way to reach the people who hire us: creatives and art directors.
I decided to cut to the chase and ask my contacts on LinkedIN what methods they use when they are looking to hire an illustrator for an upcoming project or campaign.
Top 3 Ways to Find Illustrators
1. PORTFOLIO SITES
Sites like The ISpot, AltPick, Creative Hotlist, and Picture Book were mentioned the most.Â People commented that because these sites host a variety of artists portfolios and have robust search options (style, subject matter, etc.), it makes them appealing to find just the right artist for their needs.
2. ILLUSTRATORS ON FILE/WORD OF MOUTH
Looking through the illustrators they have on file or getting referrals from colleagues was the second most popular method. No one specified if the files they were looking through were digital or physical, so I think that would be interesting to find out.
3. PROFESSIONAL ORGANIZATION SITES
Finally a few mentioned going to online membership lists of professional organizations such as The Graphic Artists Guild, Society of Children’s Book Writers and Illustrators andÂ The American Society of Media Photographers. Creatives commented they look to these sites because illustrators who are members of these groups are more savvy and less apt to “flake out” on an assignment.
-ILLUSTRATION BLOGS/COMMUNITY WEBSITES
Just one creative mentioned that they use Sourcebooks, the big hardcover books where hundreds of artists advertise. They did not specify a single book, so a few examples of these are The Directory of Illustration, Workbook and Le Book.
One creative mentioned they don’t even search for illustrators themselves but they have their producer (or art buyer at some agencies) do the searching for them.
Close, But No Cigar
No one mentioned using Google or Flickr which really surprised me. Also no one said the used an illustration agent to look at portfolios. One person said she found some agents through portfolio sites, but I didn’t count that as going directly to an agent.
So, how do you find an Illustrator to hire for your projects? Let me know and I’ll post an update.