Tonight, I’m participating in a Graphic Artists Guild panel on art licensing. This got meÂ thinking about my own experiences with licensing and how I want to grow this aspect of my business.
Up to this point, I’ve created several lines and illustrations with the intent of licensing and I have been successful with some of these. I originally showed my first collections at Surtex (the trade show for art and design) a few years ago, and from that I licensed to two companies, one for gift wrap and the other for scrapbooking stickers and supplies. Since then I’ve created more art for licensing here and there but haven’t had a major push to show new work to companies since that first Surtex show. I think in part, I wasn’t super excited about creating art just for the sake of trying to get someone to slap it onto a card or gift wrap.
The art I successfully licensed were focused on robots and superhero themes which are subjects that I am passionate about and I like to draw and create. I beginning to think this is will be the way to go moving forward. Just this year I’ve started another series of robots and I have done a ton since I’ve been drawing, so I think that my next step will be to create a series of designs based on the robot/scifi motifs and build a brand around that.
I’m looking forward to sharing my experiences at tonight’s panel and hearing the experiences from the other panelists. Come join me!